Utilising theory and methods from public health, computer science, economics, psychology, ecology and sociology to address this pressing 21st century issue, we aim to advance these disciplines as well as create a new interdisciplinary research foundation within conservation science. This will develop new frameworks, approaches and methods for understanding consumer preferences and motivations.
All of these components and objectives will be informed and guided by our programme’s seed case studies. Note there is scope for other collaborative studies to be integrated into our programme, across different taxa and regions.
Download our Programme Briefing Document