Wildlife Consumer Behaviour Change Toolkit
Discussion forums, toolkits and resources for the Social and Behaviour Change Communications 'Community of Practice', created to support those working on changing behaviour to reduce consumer demand for illegal wildlife products. It brings together a wide range of best practice evidence, latest research findings and other resources from the field of consumer behaviour change, based on experience from the conservation sector and beyond.
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I often hear the ivory trade 🐘 in Japan 🇯🇵 used as an example of how demand reduction efforts can turn things around but what does the evidence say? 🤓
Read our thoughts below based on a long time coming paper in @ConservandSoc led by @LauraThoWal!