Evaluating the Design of Behaviour Change Interventions: A Case Study of Rhino Horn in Vietnam
Behavioral change interventions are increasingly widely used in conservation. Several projects addressing rhino horn consumption were recently launched in Vietnam. We used key informant interviews, document analysis, and marketing theory to explore their strategies for intervention design, implementation, monitoring, and evaluation. We developed a framework to evaluate whether they followed best practice and identify implementation challenges. Using best practice from other fields and considering demand reduction within the wider context of wildlife, trade policy will help address these challenges.
Olmedo, A., Sharif, V. and Milner-Gulland, E.J. (2017), Evaluating the Design of Behavior Change Interventions: A Case Study of Rhino Horn in Vietnam. CONSERVATION LETTERS. doi:10.1111/conl.12365
Published: Aug 2017 | Categories: Research Articles
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