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Exploring saiga horn consumption in Singapore
The Critically Endangered saiga antelope Saiga tatarica faces an uncertain future, with populations dwindling from epidemics in its range countries, and ongoing demand for its horns (ling yang, 羚羊) in the traditional Chinese medicine trade. Despite this, little is known about the consumers that drive domestic demand. Investigation into consumption prevalence and consumer demographics, knowledge and motivations has shown that awareness of conservation issues and regulations was uniformly low. Awareness raising may have an effect in reducing consumer demand in Singapore. However, given the exploratory nature of this study, it is best used to guide and inform future research underlying behavioural change interventions in a relatively understudied but important consumer group, Chinese Singaporeans.
Theng, M., Glikman, J. A., and Milner-Gulland, E.J. 2018. Exploring saiga horn consumption in Singapore. Oryx, p. 1-8. https://doi.org/10.1017/S0030605317001624
Published: Mar 2018 | Categories: Research Articles