< View All Resources

Measuring the impact of an entertainment-education intervention to reduce demand for bushmeat
Using a Before-After-Control-Impact (BACI) framework design, an entertainment-education intervention is evaluated to ascertain changing attitudes to bushmeat consumption, with the aim of reducing demand for bushmeat trade in northern Tanzania. Analysis did not uncover any differences in outcomes between the treatment and control groups, and thus no evidence of the intervention achieving its initial goals. Authors highlight the challenges of implementing and evaluating such interventions (delivered through mass media in developing countries), as well as the importance of sharing results even when results indicate a negative or null result.
Veríssimo, D., Schmid, C., Kimario, F. F. and Eves, H. E. (2018), Measuring the impact of an entertainment-education intervention to reduce demand for bushmeat. Anim Conserv. doi:10.1111/acv.12396
Published: Jan 2018 | Categories: Research Articles