Estimating identification uncertainties in CITES ‘look-alike’ species (Open Access)
Achieving sustainability in international wildlife trade encompasses a series of challenges, such as identification uncertainty for taxonomically complex groups. Although CITES has developed a ‘look-alike’ policy to collectively manage trade in morphologically similar species and thus facilitate enforcement, its effective application with regards to the export quota system is questionable. We used a multidisciplinary approach to provide an understating of the trade in a taxonomically complex genus of Malagasy chameleons. An online systematic survey of trade was undertaken to identify which species of Calumma have been the subject of trade. A matching task was employed to calculate identification error rates among species in the genus. Results suggest that the online market for Calumma is thriving, including species with long-standing zero quotas. Identification error rates varied widely, reaching high levels of error for some species pairs here identified as ‘look-alike’ species. Findings suggest manual identification technique has varying reliability, potentially resulting in misidentification by stakeholders within the trade. Such errors have negative consequences for both chameleon conservation and the long-term socio-economic development of Madagascar. An understanding of the patterns of identification error can help tailor future management and policy plans.
Alfino, S. and Roberts, D. L. 2019. Estimating identification uncertainties in CITES ‘look-alike’ species (In press). Global Ecology and Conservation.
Published: May 2019 | Categories: Research Articles

Characterizing efforts to reduce consumer demand for wildlife products
The unsustainable trade in wildlife is a key threat to Earth's biodiversity. Efforts to mitigate this threat have traditionally focused on regulation and enforcement, and there is a growing interest in campaigns to reduce consumer demand for wildlife products. We aimed to characterize these behavior‐change campaigns and the evidence of their impacts. We searched peer‐reviewed and grey literature repositories and over 200 institutional websites to retrieve information on demand‐reduction campaigns. We found 236 campaigns, mainly in the grey literature. Since the 1970s, the number of campaigns increased, although for over 15% a start date could not be found. Asia was the primary focus, although at the national level the United States was where most campaigns took place. Campaigns most often focused on a single species of mammal; other vertebrates groups, with the exception of sharks, received limited attention. Many campaigns focused on broad themes, such as the wildlife trade in general or seafood. Thirty‐seven percent of campaigns reported some information on their inputs, 98% on strategies, 70% on outputs, 37% on outcomes (i.e., changes in the target audience), and 9% on impacts (i.e., biological changes or threat reduction). Information on outcomes and impacts was largely anecdotal or based on research designs that are at a high risk of bias, such as pre‐ and postcampaign comparisons. It was unclear whether demand‐reduction campaigns had direct behavioral or biological impacts. The lack of robust impact evaluation made it difficult to draw insights to inform future efforts, a crucial part of effectively addressing complex issues, such as the wildlife trade. If demand‐reduction campaigns are to become a cornerstone of the efforts to mitigate the unsustainable trade in wildlife, conservationists need to adopt more rigorous impact evaluation and a more collaborative approach that fosters the sharing of data and insights.
Veríssimo, D. and Wan, A. K. 2019. Characterizing efforts to reduce consumer demand for wildlife products. Conservation Biology. doi:10.1111/cobi.13227
Published: Apr 2019 | Categories: Research Articles

Network analysis of a stakeholder community combatting illegal wildlife trade
The illegal wildlife trade has emerged as a growing and urgent environmental issue. Stakeholders involved in the efforts to curb wildlife trafficking include non‐governmental organizations (NGOs), academia, and state government/enforcement bodies. The extent to which these stakeholders work and communicate amongst each other is fundamental to effectively combatting illicit trade. Using the United Kingdom as a case study, we conducted a mixed methods study using a social network analysis and stakeholder interviews to assess communication relationships in the counter wildlife trafficking community. NGOs consistently occupied 4 of the 5 most central positions in the generated networks, while academic institutions were routinely the converse, filling 4 of the 5 most peripheral positions. However, NGOs were also shown to be the least diverse in their communication practices, compared to the other stakeholder groups. Through semi‐structured interviews, personal relationships were identified as the biggest key to functioning communication. Participant insights also showed that stakeholder‐specific variables (e.g. ethical/confidentiality concerns), and competition and fundraising, can have a confounding effect on inter‐communication. Evaluating communication networks and intra‐stakeholder communication trends is essential to facilitate a more cohesive, productive, and efficient response to the challenges of combatting illegal wildlife trade.
Moshier, A., Steadman, J., Roberts, D. L. 2019. Network analysis of a stakeholder community combatting illegal wildlife trade (In press). Conservation Biology.
Published: Apr 2019 | Categories: Research Articles

Criteria for CITES species protection
Unsustainable international wildlife trade is a major conservation concern, and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) is a key tool for regulating it. In their Policy Forum “Long delays in banning trade in threatened species” (15 February, p. 686), E. G. Frank and D. S. Wilcove suggest that when the International Union for Conservation of Nature (IUCN) Red List of Threatened Species identifies a species as threatened, at least in part by international trade, it should be promptly added to CITES. We welcome the suggestion for closer interaction between the Red List and amendments to the CITES Appendices. However, the proposed approach of a near-automatic pathway overlooks the independent criteria and processes used for evaluating extinction risk on the Red List and for including species in CITES.
Challender, D. W. S., Hoffmann, M., Hoffmann, R., Scott, J., Robinson, J. E., Cremona, P., Hilton-Taylor, C., Jenkins, R. K. B., Malsch, K., Conde, D., De Meulenaer, T. 2019. Criteria for CITES species protection. SCIENCE Vol. 364(6437), 247-248.
Published: Apr 2019 | Categories: Research Articles

Understanding complex drivers of wildlife crime to design effective conservation interventions
In conservation, understanding the drivers of behavior and developing robust interventions to promote behavioral change is challenging and requires a multi‐faceted approach. This is particularly true for efforts to address illegal wildlife use, where pervasive ‐ and sometimes simplistic ‐ narratives often obscure complex realities. In this paper, we apply a set of novel techniques in an integrated approach to investigate the drivers and prevalence of wildlife crime in communities surrounding two national parks in Uganda and predict the performance of potential interventions designed to tackle these crimes. Although poverty is often assumed to be a key driver of wildlife crime, we show that better off households, as well as those that suffer from human wildlife conflict and those that do not receive any benefits from the parks’ tourism revenue‐sharing, are more likely to be involved in certain types of wildlife crime, especially illegal hunting. The interventions predicted to have the greatest impact on reducing local participation in wildlife crime are those that aim to directly address the drivers including, mitigating damage caused by wildlife and generating financial benefits for park‐adjacent households. This study demonstrates the power of a triangulated approach in gaining insights into complex and hard‐to‐access behaviors, and highlights the importance of going beyond single‐driver narratives.
Travers H., Archer L. J., Mwedde, G., Roe, D., Baker J., Plumptre A., Rwetsiba A., Milner‐Gulland E.J. 2019. Understanding complex drivers of wildlife crime to design effective conservation interventions. Conservation Biology.
Published: Apr 2019 | Categories: Research Articles

The Past, Present, and Future of Using Social Marketing to Conserve Biodiversity (Open Access)
Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope (Kotler & Zaltman, 1971). Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health. Since the beginning of the century, there have been important developments at the intersection of social marketing and environmental sustainability, particularly considering issues such as waste management, energy efficiency, or water conservation. One area that has had very limited attention in the social marketing literature has been biodiversity conservation, defined as the management of diversity of life on Earth with the aim of protecting species, ecosystems, and their interactions from excessive rates of extinction (Hunter & Gibbs, 2007). While this has often been constructed to be a topic that relates to wildlife as opposed to people, it is clear that all key threats to biodiversity are a result of human behavior and as such successful conservation strategies have to also be able to influence human decision-making (Schultz, 2011). It is thus unsurprising that conservationists are increasingly interested in social marketing (Veríssimo, 2013), and this issue of Social Marketing Quarterly aims to bring together these two fields to cross pollinate ideas and promote social marketing research in biodiversity conservation.
Diogo Veríssimo. 2019. The Past, Present, and Future of Using Social Marketing to Conserve Biodiversity. Social Marketing Quarterly, Vol 25(1):3-8.
Published: Apr 2019 | Categories: Research Articles

Identifying global centers of unsustainable commercial harvesting of species
Overexploitation is one of the main threats to biodiversity, but the intensity of this threat varies geographically. We identified global concentrations, on land and at sea, of 4543 species threatened by unsustainable commercial harvesting. Regions under high-intensity threat (based on accessibility on land and on fishing catch at sea) cover 4.3% of the land and 6.1% of the seas and contain 82% of all species threatened by unsustainable harvesting and >80% of the ranges of Critically Endangered species threatened by unsustainable harvesting. Currently, only 16% of these regions are covered by protected areas on land and just 6% at sea. Urgent actions are needed in these centers of unsustainable harvesting to ensure that use of species is sustainable and to prevent further species’ extinctions.
Di Minin, et. al. 2019. Identifying global centers of unsustainable commercial harvesting of species. Science Advances Vol. 5, no. 4.
Published: Apr 2019 | Categories: Research Articles

Characterising trafficking and trade of pangolins in the Gulf of Guinea (Open Access)
Humans and pangolins have a long and intertwined history in Africa and Asia, with the species having been used for subsistence, livelihood, medicinal, and cultural purposes. Populations of Asian pangolins have severely declined, and intercontinental trafficking of African pangolin scales to Asia has emerged in the last decade. Coastal countries in the Gulf of Guinea have been highlighted as hotspots of illegal pangolin trade, and in 2017, international commercial trade in pangolins was banned. We characterise the trade and international trafficking of African pangolins in the coastal countries around the Gulf of Guinea using data across three tiers. First, we investigated which countries were most heavily involved in international trafficking using seizure data. Second, we investigated where domestic seizures of pangolins took place, and whether they were seized with other species. Finally, we tracked the open sale of pangolins across 20-years at the main wild meat market in Malabo, Equatorial Guinea, to investigate patterns of pangolin sales in a capital city. We found a total of 55893 kg of pangolin scales in 33 seizures between 2012 and 2018, with Cameroon and Nigeria being the most common export countries for international trafficking of pangolin scales. Cameroon had the largest number of domestic seizures (45); we also observed a shift from seizures of meat to scales from 2013 onwards. At the Malabo market a total of 11207 Phataginus pangolins and 366 Smutsia pangolins were sold between 1997 and 2017, and the number and price of pangolins increased over time for both genera and corresponded to a shift in the import of pangolins from Cameroon. Together, these results highlight the scale of trade and trafficking in pangolins within and from this region.
Ingram, et al. 2019. Characterising trafficking and trade of pangolins in the Gulf of Guinea. Global Ecology and Conservation. Volume 17.
Published: Mar 2019 | Categories: Research Articles

Evaluating methods for detecting and monitoring pangolin (Pholidata: Manidae) populations (Open Access)
The behaviours, ecologies and morphologies of pangolins make them challenging to survey and monitor, and non-targeted wildlife surveys have not produced robust status assessments, especially where population densities are low because of overexploitation. To inform the development of feasible survey and monitoring techniques for pangolins, we conducted a systematic review of all traceable efforts used to survey and monitor pangolins to date: 87 articles were included in the review. Pitfalls of current approaches are discussed and recommendations made on suitable methods. Recommendations include the use of mark-recapture for burrow-dwelling species, community interviews, sign-based surveys in arid and open habitats, detection dog teams, and targeted camera-trapping. Occupancy sampling using camera-traps could be used to monitor some pangolin populations, particularly ground-dwelling species, but the rarity of all species makes it uncertain whether this would provide enough data for monitoring; combinations of methods used within an occupancy sampling framework are likely to be the most effective. There will be many circumstances where direct monitoring of a population at a site, to a level that will generate precise data, is not financially viable nor the best use of conservation resources. In many sites, particularly in Asia, pangolins are too rare as a result of overexploitation, and/or occur in inaccessible areas where significant resources will be needed to implement a targeted monitoring programme. Under such circumstances, the use of proxy variables, including status of other hunting-sensitive species that are easier to record, in combination with enforcement or patrol data and/or community interviews, is likely to be the most cost-effective method for assessing the impact of conservation interventions on pangolin status. The publication of incidental observations and survey ‘by-catch’ would significantly improve understanding of pangolin status and ecology, and therefore how best to identify, conserve and monitor priority populations.
Willcox, et. al. 2019. Evaluating methods for detecting and monitoring pangolin (Pholidata: Manidae) populations. Global Ecology and Conservation, Volume 17.
Published: Feb 2019 | Categories: Research Articles

A Horizon Scan of Emerging Issues for Global Conservation in 2019
We present the results of our tenth annual horizon scan. We identified 15 emerging priority topics that may have major positive or negative effects on the future conservation of global biodiversity, but currently have low awareness within the conservation community. We hope to increase research and policy attention on these areas, improving the capacity of the community to mitigate impacts of potentially negative issues, and maximise the benefits of issues that provide opportunities. Topics include advances in crop breeding, which may affect insects and land use; manipulations of natural water flows and weather systems on the Tibetan Plateau; release of carbon and mercury from melting polar ice and thawing permafrost; new funding schemes and regulations; and land-use changes across Indo-Malaysia.
Sutherland, W. et al. 2019. A Horizon Scan of Emerging Issues for Global Conservation in 2019. Trends in Ecology & Evolution Vol. 34 (1): 83-94.
Published: Jan 2019 | Categories: Research Articles

To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife
The illegal wildlife trade is a global threat to biodiversity as well as to public health and good governance. As legislation and law enforcement have been insufficient to protect many wildlife species, conservationists are increasingly focused on campaigns to help reduce demand for wildlife products. Social marketing is increasingly being used to support biodiversity conservation efforts, but the extent of its use has seldom been researched. Based on interviews with conservation practitioners, we assess the extent to which social marketing has been used in demand reduction campaign design. We do this by investigating the level to which demand reduction campaigns met the benchmarks defined by the UK’s National Social Marketing Centre. We focus on rhino horn and elephant ivory, two high-profile products in the illegal wildlife trade and in China and Vietnam given their role as key consumer countries. We also investigate how conservation practitioners view the opportunities and challenges of using social marketing in the context of reducing demand for illegally traded wildlife products. Our findings highlight that there are substantial gaps between best practice in social marketing and current practices in the design of demand reduction campaigns. However, several elements of social marketing are widely utilized and a platform exists from which to build more comprehensive behavioral influence campaigns in future. In terms of future needs, practitioners highlighted the need for independent consumer research upon which to build target audience insights, a focus on broader audience segments beyond the product consumers, and the improvement of collaborations across institutions.
Greenfield, S., & Veríssimo, D. (2018). To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn. Social Marketing Quarterly.
Published: Nov 2018 | Categories: Research Articles

Documenting and tackling the illegal wildlife trade: change and continuity over 40 years
In October 2018 the UK government hosts a major international governmental conference on tackling the illegal wildlife trade, the latest in a series that it initiated in 2014 with a conference attended by representatives of 50 countries (UK Government, 2014).This emphasis on illegal wildlife trade as a priority conservation issue is very welcome. The trade is not, however, a new problem. Looking back to past experiences and attempts to address such trade can provide valuable insights for current policy and practice. To mark and contribute to the deliberations of the October 2018 London conference we have compiled 16 of these articles into a virtual issue (, illustrating both the persistent and changing themes in illegal wildlife trade research as represented in Oryx from the 1960s to the present day.
Milner-Gulland, E. (2018). Documenting and tackling the illegal wildlife trade: Change and continuity over 40 years. Oryx, 52(4), 597-598. doi:10.1017/S0030605318001047
Published: Sep 2018 | Categories: Research Articles

Qualitative Impact Evaluation of a Social Marketing Campaign for Conservation
Social marketing campaigns use marketing techniques to influence human behavior for the greater social good. In conservation, social marketing campaigns have been used to influence behavior for the benefit of biodiversity as well as society. However, there are few evaluations of their effectiveness. We used General Elimination Methodology, a theory‐driven qualitative evaluation method, to assess the long‐term impacts of a social marketing campaign on human behavior and biodiversity. We evaluated a 1998 Rare Pride Campaign on the island of Bonaire, designed to increase the population of the lora (Amazona barbadensis), a threatened parrot species. To evaluate the campaigns impacts, we interviewed a range of stakeholder groups to understand their perceptions of the drivers of the changes in the lora population over time. We used this data to develop an overall Theory of Change to explain changes in the lora population by looking at the overlap in hypotheses within and between stakeholder groups. We then triangulated that Theory of Change with evidence from government reports, peer‐reviewed literature, and newspapers. Our results suggest that the observed increase in the lora population can be largely attributed to a decrease in illegal poaching of loras and an associated decrease in local demand for pet loras. The decreases in both poaching and demand have likely been driven by a combination of law enforcement, social marketing campaigns (including the Rare campaign), and environmental education in schools. General Elimination Methodology proved to be an illuminating post‐hoc evaluation method for understanding the complexity around how multiple interventions have influenced conservation outcomes over time. There is a need for evidence‐based evaluations of social marketing interventions to ensure that limited resources are spent wisely. Here we present a new approach for evaluating the influences of social marketing campaigns on both human behavior and conservation outcomes.
Salazar, G., Mills, M., & Veríssimo, D. (2018). Qualitative Impact Evaluation of a Social Marketing Campaign for Conservation. Conservation Biology.
Published: Sep 2018 | Categories: Research Articles

Demography and social dynamics of an African elephant population 35 years after reintroduction as juveniles
Given their vulnerability to local extinction, the reintroduction of megafauna species (often long‐lived, ecologically influential and highly social) is an increasingly relevant conservation intervention. Studies that evaluate past megafauna reintroductions are both critical and rare. Between 1981 and 1996, 12 cohorts of a total of 200 juvenile (10 years old) composed 30% of the population in 2016. The population remains relatively young and forecasts suggest high potential for sustained growth over the next decade. The first calf was born to a reintroduced female in 1990 and since then mother–calf units have gradually developed into semi‐independent multi‐generation families (7–15 individuals in size in 2016). The size of observed cow–calf groups was highly variable (mean = 21.4 individuals, range: 7–109), with repeat observation of individual collared females revealing fusion and fission among different family groups through time, as is typical of more natural elephant populations. Synthesis and applications. From an unusual founder population of reintroduced juvenile elephants, we document rapid population growth and the development of normal sociality over 35 years. While this may be an encouragement for megaherbivore reintroductions in general, the potential for exponential population growth must be carefully considered when ecologically influential species are introduced to closed systems. Our study provides key long‐term insights for elephant translocations, which are becoming increasingly necessary due to overpopulation in some areas and local extinction in others.
Kuiper TR, Druce DJ, Druce HC. Demography and social dynamics of an African elephant population 35 years after reintroduction as juveniles. J Appl Ecol. 2018;55:2898–2907.
Published: Jun 2018 | Categories: Research Articles

Using consumer preferences to characterize the trade of wild‐collected ornamental orchids in China (Open Access)
Overexploitation of wildlife for trade threatens taxa globally. Interest in demand‐side approaches to address this problem has grown but understanding of how consumer preferences shape demand remains limited. To quantify the role of consumer preferences for wild orchids in China's horticultural market, we used conjoint analysis to determine which attributes are preferred by orchid owners and nonowners in two socioeconomically contrasting areas of South China. Across all respondents, price was the most important attribute followed by flower color. While Xishuangbanna participants exhibited a slight preference for wild over cultivated plants, origin (wild/cultivated) was of minimal importance. We also measured awareness of orchid import regulations. Most did not recognize the CITES logo, and knowledge of import laws was significantly lower in Hong Kong than in Xishuangbanna. Our findings suggest that trade in wild ornamental orchids in South China is supply‐driven, and strengthened regulations might be effective in reducing overexploitation.
Williams SJ, Gale SW, Hinsley A, Gao J, St. John FAV. Using consumer preferences to characterize the trade of wild‐collected ornamental orchids in China. Conservation Letters. 2018;11:e12569.
Published: May 2018 | Categories: Research Articles

Automated Discovery of Internet Censorship by Web Crawling
Censorship of the Internet is widespread around the world. As access to the web becomes increasingly ubiquitous, filtering of this resource becomes more pervasive. Transparency about specific content that citizens are denied access to is atypical. To counter this, numerous techniques for maintaining URL filter lists have been proposed by various individuals and organisations that aim to empirical data on censorship for benefit of the public and wider censorship research community. We present a new approach for discovering filtered domains in different countries. This method is fully automated and requires no human interaction. The system uses web crawling techniques to traverse between filtered sites and implements a robust method for determining if a domain is filtered. We demonstrate the effectiveness of the approach by running experiments to search for filtered content in four different censorship regimes. Our results show that we perform better than the current state of the art and have built domain filter lists an order of magnitude larger than the most widely available public lists as of Jan 2018. Further, we build a dataset mapping the interlinking nature of blocked content between domains and exhibit the tightly networked nature of censored web resources.
Darer, A., Farnan, O., & Wright, J. (2018, May). Automated Discovery of Internet Censorship by Web Crawling. In Proceedings of the 10th ACM Conference on Web Science (pp. 195-204). ACM. DOI: 10.1145/3201064.3201091
Published: Apr 2018 | Categories: Research Articles

On Identifying Anomalies in Tor Usage with Applications in Detecting Internet Censorship
We develop a means to detect ongoing per-country anomalies in the daily usage metrics of the Tor anonymous communication network, and demonstrate the applicability of this technique to identifying likely periods of internet censorship and related events. The presented approach identifies contiguous anomalous periods, rather than daily spikes or drops, and allows anomalies to be ranked according to deviation from expected behaviour. The developed method is implemented as a running tool, with outputs published daily by mailing list. This list highlights per-country anomalous Tor usage, and produces a daily ranking of countries according to the level of detected anomalous behaviour. This list has been active since August 2016, and is in use by a number of individuals, academics, and NGOs as an early warning system for potential censorship events. We focus on Tor, however the presented approach is more generally applicable to usage data of other services, both individually and in combination. We demonstrate that combining multiple data sources allows more specific identification of likely Tor blocking events. We demonstrate the our approach in comparison to existing anomaly detection tools, and against both known historical internet censorship events and synthetic datasets. Finally, we detail a number of significant recent anomalous events and behaviours identified by our tool.
Wright, J., Darer, A., & Farnan, O. (2018, May). On Identifying Anomalies in Tor Usage with Applications in Detecting Internet Censorship. In Proceedings of the 10th ACM Conference on Web Science (pp. 87-96). ACM. DOI: 10.1145/3201064.3201093
Published: Apr 2018 | Categories: Research Articles

Exploring saiga horn consumption in Singapore
The Critically Endangered saiga antelope Saiga tatarica faces an uncertain future, with populations dwindling from epidemics in its range countries, and ongoing demand for its horns (ling yang, 羚羊) in the traditional Chinese medicine trade. Despite this, little is known about the consumers that drive domestic demand. Investigation into consumption prevalence and consumer demographics, knowledge and motivations has shown that awareness of conservation issues and regulations was uniformly low. Awareness raising may have an effect in reducing consumer demand in Singapore. However, given the exploratory nature of this study, it is best used to guide and inform future research underlying behavioural change interventions in a relatively understudied but important consumer group, Chinese Singaporeans.
Theng, M., Glikman, J. A., and Milner-Gulland, E.J. 2018. Exploring saiga horn consumption in Singapore. Oryx, p. 1-8.
Published: Mar 2018 | Categories: Research Articles

Platform Criminalism: The 'Last-Mile' Geography of the Darknet Market Supply Chain
Does recent growth of darknet markets signify a slow reorganisation of the illicit drug trade? Where are darknet markets situated in the global drug supply chain? In principle, these platforms allow producers to sell directly to end users, bypassing traditional trafficking routes. And yet, there is evidence that many offerings originate from a small number of highly active consumer countries, rather than from countries that are primarily known for drug production. In a large-scale empirical study, we determine the darknet trading geography of three plant-based drugs across four of the largest darknet markets, and compare it to the global footprint of production and consumption for these drugs. We present strong evidence that cannabis and cocaine vendors are primarily located in a small number of consumer countries, rather than producer countries, suggesting that darknet trading happens at the 'last mile', possibly leaving old trafficking routes intact. A model to explain trading volumes of opiates is inconclusive. We cannot find evidence for significant production-side offerings across any of the drug types or marketplaces. Our evidence further suggests that the geography of darknet market trades is primarily driven by existing consumer demand, rather than new demand fostered by individual markets.
Dittus, M., Wright, J., Graham, M. (2018). Platform Criminalism: The 'Last-Mile' Geography of the Darknet Market Supply Chain. WWW '18 Proceedings of the 2018 World Wide Web Conference, 277-286. doi:10.1145/3178876.3186094
Published: Mar 2018 | Categories: Research Articles

Measuring the impact of an entertainment-education intervention to reduce demand for bushmeat
Using a Before-After-Control-Impact (BACI) framework design, an entertainment-education intervention is evaluated to ascertain changing attitudes to bushmeat consumption, with the aim of reducing demand for bushmeat trade in northern Tanzania. Analysis did not uncover any differences in outcomes between the treatment and control groups, and thus no evidence of the intervention achieving its initial goals. Authors highlight the challenges of implementing and evaluating such interventions (delivered through mass media in developing countries), as well as the importance of sharing results even when results indicate a negative or null result.
Veríssimo, D., Schmid, C., Kimario, F. F. and Eves, H. E. (2018), Measuring the impact of an entertainment-education intervention to reduce demand for bushmeat. Anim Conserv. doi:10.1111/acv.12396
Published: Jan 2018 | Categories: Research Articles

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